Rebecca Lee

To launch the first fashion truck in St. Louis, owner Emily Ponath needed a bright vibrant design to make her truck stand out on the road. Most importantly, she needed a truck wrap that would ensure she wasn’t mistaken for a food truck.

The feminine pink geometric pattern visually announces who she is and what she sells. The pattern radiates from the logo bar, wrapping around to the back of the truck, which shows off her mantra – “I Stop, You Shop.”

This project received an AIGA 19 award

Images and videos were created for the Martini & Rossi Instagram feed, Facebook page and Pinterest board.

The Martini & Rossi Spring program was heavily influenced by the vintage Martini vermouth poster and was captured in a photoshoot at Blue Ox studio in Minneapolis. While our model was the focus of larger POS elements like the case card and poster, the focus on the remaining POS pieces were oversized flute glasses and bottles.

The winter program took the signature Martini & Rossi red ball and repurposed it into a Christmas ornament, with a subtle glossy background of snowflakes.

The Blind Lotus logo showcases the symmetrical balance of the lotus flower with overlapping watercolor petals and is paired with a sumi ink-style brush script typeface and Japanese Kanji translation. 

The logo translates to packaging with metallic printing and pops against a gold and black background.

The 2013 Bacardi holiday program highlighted the rum's mixability, showing Bacardi cocktail combinations for the holiday season.

Images and videos were created for the Cazadores Tequila Instagram feed and Facebook page. 

The letters for this environmental typography project were cut out of construction-grade foam, painted, then attached loosely to one another by fishing line (thus, allowing them to drift). The letters interacted based on the motion of the water, shifting and compressing with the waves of the UM-St. Louis indoor pool.

Drift was published by Barbara Brownie in the book Type Object in 2014.

Re-branding was requested for the opening of Southtown Yoga in Lafayette Square. The existing STY colors were worked into the logo update to maintain brand familiarity, while the addition of the fleur-de-lis was a nod to the new neighborhood. A Missouri-shaped logo extension was created for merchandising.